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Can a Comprehensive Communication Strategy Increase Member Loyalty?

This whitepaper answers the following questions: What is the relationship between the different types of gym member communication (face-to-face, email, SMS etc.) and loyalty (as measured by Net Promoter Score®)? Which combinations of communication channels maximise loyalty in specific member groups? Can effective communication overcome the impact on loyalty of a negative club experience?...

6 Reasons You Should Be Using NPS®

6 Reasons You Should Be Using NPS®

Using experience gained through the ongoing development and support of our actionable member feedback system 'Insight' and over 4 years applying the Net Promoter Score® philosophy in our own business practices, we share with you just some of the reasons we think you need to be utilising NPS® in your business....