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INFOGRAPHIC – Can a Comprehensive Communication Strategy Increase Member Loyalty?

Written by James Charles.

We have taken the latest research report from our partnership with Dr Melvyn Hillsdon and condensed the key findings into this handy little infographic for your reference. Particularly interesting is the discovery that communication has the ability to overcome the impact on member loyalty of a negative club experience! If you would like to dig deeper and discover our 5 key takeaways from the findings, you can download the full report here.

 

Can a Comprehensive Communication Strategy Increase Member Loyalty Research Infographic

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Get Your Copy of the Above Infographic as a PDF.

Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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