Getting Ready for GDPR – Useful Resources You May Want to Read
Links to 3 resources you may wish to read in your club's preparation for the upcoming introduction of GDPR in May 2018....
5 Top Tips For Increasing the Number of Promoters in Your Club
Based on our research, we have written up the five key takeaways we think you should be implementing to increase the number of brand advocates in your club....
INFOGRAPHIC – Can a Comprehensive Communication Strategy Increase Member Loyalty?
We have taken the latest research report from our partnership with Dr Melvyn Hillsdon and condensed the key findings into this handy little infographic for your reference....
Can a Comprehensive Communication Strategy Increase Member Loyalty?
This whitepaper answers the following questions: What is the relationship between the different types of gym member communication (face-to-face, email, SMS etc.) and loyalty (as measured by Net Promoter Score®)? Which combinations of communication channels maximise loyalty in specific member groups? Can effective communication overcome the impact on loyalty of a negative club experience?...