INFOGRAPHIC – Can a Comprehensive Communication Strategy Increase Member Loyalty?
We have taken the latest research report from our partnership with Dr Melvyn Hillsdon and condensed the key findings into this handy little infographic for your reference....
Can a Comprehensive Communication Strategy Increase Member Loyalty?
This whitepaper answers the following questions: What is the relationship between the different types of gym member communication (face-to-face, email, SMS etc.) and loyalty (as measured by Net Promoter Score®)? Which combinations of communication channels maximise loyalty in specific member groups? Can effective communication overcome the impact on loyalty of a negative club experience?...
6 Reasons You Should Be Using NPS®
Using experience gained through the ongoing development and support of our actionable member feedback system 'Insight' and over 4 years applying the Net Promoter Score® philosophy in our own business practices, we share with you just some of the reasons we think you need to be utilising NPS® in your business....
Wendy Avinou – Edinburgh Leisure