Should I be Concerned About Fitness Tracking Apps and Wearable Tech?
Fitness apps and wearable tech are all the rage. They get a lot of press, and members and staff are probably talking about them in your club. Even some larger chains are announcing partnerships with wearables companies. Anything that helps get people focused on moving more, living a healthier lifestyle and getting fitter cannot be bad. And they’re cool… right?...
When Will I See You Again?
A question you’d be used to hearing if you were receiving PT or attended group exercise – yet a question you will rarely hear on the gym floor....
Which Members Use Self-Monitoring Apps?
This whitepaper answers the following questions: What motivates app using members? What do they report progress on, and how does this compare to what they are motivated by? What is the impact of app use on membership retention?...
The Effectiveness of Different Types of Interaction on Membership Retention
This whitepaper answers the following questions: How do different types of face-to-face interactions with high-risk members impact retention? What makes an effective interaction? What should you do to harness the power of these findings and make member engagement more effective in your club?...