When Will I See You Again?
A question you’d be used to hearing if you were receiving PT or attended group exercise – yet a question you will rarely hear on the gym floor....
Which Members Use Self-Monitoring Apps?
This whitepaper answers the following questions: What motivates app using members? What do they report progress on, and how does this compare to what they are motivated by? What is the impact of app use on membership retention?...
Should You Let Sleeping Members Lie?
In theory an empty club with 10,000 members earns the same as a constantly full club with 10,000 members… right? The problem with theory is… it doesn’t always work in practice. And with this example this is certainly the case!...
The Effectiveness of Different Types of Interaction on Membership Retention
This whitepaper answers the following questions: How do different types of face-to-face interactions with high-risk members impact retention? What makes an effective interaction? What should you do to harness the power of these findings and make member engagement more effective in your club?...