How to Create a Compelling Call to Action (CTA)
Learn how to create compelling calls to action which enable your email communications to drive engagement....
The Effect of Average Visit Frequency on Income From Membership
This whitepaper answers the following questions: What proportion of members don't make a club visit within their first months of membership? What impact does this have on their likeliness to remain a member in the medium to long term? Does getting your members to visit more often increase their length of membership and therefore the revenue they bring to your club?...
What Influence Do Your Reception Staff Have On Retention?
This whitepaper answers the following questions: Do your members value being spoken to by reception staff? Which members are your staff most likely to engage with? Do reception staff influence member retention?...
What Influence Does Personal Physical Activity Tracking Have on Retention?
This whitepaper answers the following questions: Who is using fitness tracking devices and which devices are they using? Are members who track their physical activity more motivated and do they feel like they are making more progress? What influence does personal physical activity tracking have on member retention?...