Does What Motivates a Member and Their Recent Progress Towards That Goal Affect Their Net Promoter Score® (NPS®)?
This whitepaper answers the following questions: What motivates members and how much progress do they perceive they are making towards their goals? Do members feel they are making the progress towards their goals they expected they would? Does making progress towards a goal increase member loyalty, as measured by NPS®?...
Press Release – Take Part in the 2019 Member Engagement in the Global Health and Fitness Industry Survey!
The 2019 Customer Engagement Academy (CEA) Member Engagement in the Global Health and Fitness Industry Survey is now open...
Sealing the Leaky Bucket – 8 Research-Based Tips for Retaining New Members
With things starting to calm down again after the new year rush, the focus on filling your ‘bucket’ with new members should have returned to minimising ‘leaks’....
Més Que Un Club – What Gyms Can Learn from FC Barcelona!
What can gyms learn from FC Barcelona's 'More Than a Club' motto, with a view to creating a strong, loyal fanbase like that of a football club?...