Key Research Findings and Webinar Video – Group Exercisers Who Attend Just Once Per Week 20% More Likely to be Loyal Members Than Gym-Only Users Visiting 3 Times
The key takeaways from the latest research into member activities in-club and their impact on loyalty from Dr Melvyn Hillsdon and the Customer Engagement Academy....
How Do The Activities Members Usually Take Part In and How Often They Attend Affect Loyalty?
This whitepaper answers the following questions: Which activities do members usually take part in when they visit their clubs by gender, age group, and length of membership? How does a member's participation in specific activities and how often they visit affect loyalty (as measured by Net Promoter Score®)? What can you do to increase the number of loyal Promoters in your club?...
RESEARCH LAUNCH WEBINAR RECORDING – How Do The Activities Members Usually Take Part In and How Often They Attend Affect Loyalty?
Dr Melvyn Hillsdon takes you through the latest findings from his ongoing research partnership with TRP and the CEA - showing you the relationship between members' usual reasons for attendance, level of attendance and loyalty (as measured by Net Promoter Score®)....
The Business Case for Love (Part 2) – The Love Grid
Following our attendance at Marc Cox's 'Business Case for Love' employee and customer experience event at the start of April 2018, we share with you the first of two frameworks Marc shared with us that day....