INFOGRAPHIC – How Do The Activities Members Take Part In and How Often They Visit Affect Loyalty?
We have taken the latest CEA research report from our partnership with Dr Melvyn Hillsdon and condensed the key findings into this handy little infographic for your reference....
Press Release – Customer Engagement Academy (CEA) Adds 4 More Industry Leaders to Its Board as Honorary Vice Presidents
4 more Honorary Vice-Presidents appointed to Customer Engagement Academy (CEA) board....
Key Research Findings and Webinar Video – Group Exercisers Who Attend Just Once Per Week 20% More Likely to be Loyal Members Than Gym-Only Users Visiting 3 Times
The key takeaways from the latest research into member activities in-club and their impact on loyalty from Dr Melvyn Hillsdon and the Customer Engagement Academy....
How Do The Activities Members Usually Take Part In and How Often They Attend Affect Loyalty?
This whitepaper answers the following questions: Which activities do members usually take part in when they visit their clubs by gender, age group, and length of membership? How does a member's participation in specific activities and how often they visit affect loyalty (as measured by Net Promoter Score®)? What can you do to increase the number of loyal Promoters in your club?...