Create Memorable Experiences for Your Members by Delivering EPIC Moments
What makes a memorable experience and how can they be created in a health and fitness club...
Engaging with Your Members on Instagram
Full-service creative marketing & advertising agency Bigwave media's Social Media Manager, Sam Ratcliffe shares his 8 top tips...
Press Release – Take Part in the 2019 Member Engagement in the Global Health and Fitness Industry Survey!
The 2019 Customer Engagement Academy (CEA) Member Engagement in the Global Health and Fitness Industry Survey is now open...
Sealing the Leaky Bucket – 8 Research-Based Tips for Retaining New Members
With things starting to calm down again after the new year rush, the focus on filling your ‘bucket’...
Més Que Un Club – What Gyms Can Learn from FC Barcelona!
What can gyms learn from FC Barcelona's 'More Than a Club' motto, with a view to creating a...
Jonas Software Charity of the Year 2019 – Pituitary Foundation
We're incredibly excited to announce the Jonas Software 2019 charity of the year is the Pituitary Foundation...
6 Awesome Automated Email and SMS Messages That Will Improve Member Engagement and Save You Time!
Our expert Customer Engagement Coaches have collated a list of awesome automated email and SMS messages covering a...
2018 CEA Customer Experience Awards Winners Revealed!
Find out who has been victorious in this year's CEA Customer Experience Awards...
Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
Jetts Fitness CEO, Elaine Jobson shares how she utilises the Maslow's Hierarchy of Needs model as the structure...
New Customer Experience Awards!
Discover our new customer experience awards and find out how they work...
2018 CEA Member Engagement in the Global Health and Fitness Industry Survey Findings (Video)
The findings from our 2018 Customer Engagement Academy Member Engagement in the Global Health and Fitness Industry Survey...
New Integration Partnership with Pike13!
We are incredibly excited to announce a brand-new integration partnership with Pike13 for our Insight, Interact and Digital...
Despite How You ‘Feel’ Go with What Is ‘Real’!
Chris Stevenson shares why your business decisions should be informed by hard data rather than hunch or gut-feel...
Love Activity, Hate Exercise? – How Do You Position Your Facility?
Could repositioning your facility from a place of exercise to a hub of fun, social activity help engage...
INFOGRAPHIC – How Do The Activities Members Take Part In and How Often They Visit Affect Loyalty?
We have taken the latest CEA research report from our partnership with Dr Melvyn Hillsdon and condensed the...
Press Release – Customer Engagement Academy (CEA) Adds 4 More Industry Leaders to Its Board as Honorary Vice Presidents
4 more Honorary Vice-Presidents appointed to Customer Engagement Academy (CEA) board....
Key Research Findings and Webinar Video – Group Exercisers Who Attend Just Once Per Week 20% More Likely to be Loyal Members Than Gym-Only Users Visiting 3 Times
The key takeaways from the latest research into member activities in-club and their impact on loyalty from Dr...
The Business Case for Love (Part 2) – The Love Grid
Following our attendance at Marc Cox's 'Business Case for Love' employee and customer experience event at the start...
Press Release – TRP Name First 5 Industry Leading Operators to Take Up Positions of Honorary Vice-Presidents, As Customer Engagement Academy (CEA) Board Starts to Take Shape
The Customer Engagement Academy (CEA) reveals the first 5 individuals appointed as Honorary Vice-Presidents on its board...
The Business Case for Love (Part 1) – The Six Key Behaviours of Successful Companies
Following our attendance at Marc Cox's 'Business Case for Love' employee and customer experience event at the start...
Improve Customer Engagement with GDPR
Whilst many people see the General Data Protection Regulation (GDPR) as an administrative headache, here at TRP we...
Press Release – TRP Launches Customer Engagement Academy with State of the Industry Survey on Gym Member Engagement
Member engagement software providers, TRP have launched the Customer Engagement Academy (CEA)....
7 Ideas for Helping Your Members Live Healthier, Happier, Longer Lives – Quest NBS and CIMSPA Conference 2018 Special
This blog post explores the current picture of physical activity participation in the UK and USA, why it...
Getting Ready for GDPR – Useful Resources You May Want to Read
Links to 3 resources you may wish to read in your club's preparation for the upcoming introduction of...
5 Top Tips For Increasing the Number of Promoters in Your Club
Based on our research, we have written up the five key takeaways we think you should be implementing...
INFOGRAPHIC – Can a Comprehensive Communication Strategy Increase Member Loyalty?
We have taken the latest research report from our partnership with Dr Melvyn Hillsdon and condensed the key...
6 Reasons You Should Be Using NPS®
Using experience gained through the ongoing development and support of our actionable member feedback system 'Insight' and over...
Motivating Your Team to Motivate Members
TRP Retention Coach, Debbie Beesley shares her experiences of working within and being a member of health and...
Additional Questions For Insight Are Here!
We are incredibly excited to be able to share news of the biggest enhancement to the functionality of...
Gym Member Retention Ideas
Stuck for ideas about how to improve member retention in your club? Here are 11 top tips for...
How to Setup Facebook Ads For Your Health Club/Gym (Instructional Video)
Learn what Facebook Ads are and how to set them up for your club....
Get New Members Into Group Exercise With the Help of Your Raving Fans
Utilise your club's raving fans to support new starters into regular group exercise....
Quick Sales Tip – Get Them to Commit to Something
Suggestions for keeping things moving forward when a prospective member isn't ready to sign up to a full...
Starting Customer Conversations – Don’t Be A Bull In A China Shop!
How and how not to start rapport building conversations with your members on the gym floor....
What is Net Promoter Score® (NPS®) and How Do I Measure It?
A brief explanation of the Net Promoter Score® (NPS®) concept and how to use it to measure customer...
Social Media – Leveraging Local Businesses to Access New Audiences
A lot has been written in the press recently about health, fitness and the food we eat and...
Engaging New Members – 4 Top Tips From a TRP Retention Coach
Re-think how you engage your new members with your club community to deliver exceptional experiences and build stronger...
Leveraging Member Feedback to Promote Your Club
Utilise member feedback to create brand advocates and social media buzz....
5 Tips to Ensure You Get the Most Value Out of Your Next Industry Event
With our Big September Event fast approaching, discover TRP Retention Coach Craig McIntyre's top tips for getting the...
Seasonal Slump or Sign of Things to Come?
How do you re-engage your members after a long summer break and get them back into their routine...
A Comparison Table of the 4 Techniques for Collecting Member Feedback
“There is only one boss – the customer. And he can fire everybody in the company from the...
Should I be Concerned About Fitness Tracking Apps and Wearable Tech?
Fitness apps and wearable tech are all the rage. They get a lot of press, and members and...
When Will I See You Again?
A question you’d be used to hearing if you were receiving PT or attended group exercise – yet...
Should You Let Sleeping Members Lie?
In theory an empty club with 10,000 members earns the same as a constantly full club with 10,000...
How to Create a Compelling Call to Action (CTA)
Learn how to create compelling calls to action which enable your email communications to drive engagement....
How to Write Engaging Emails
An enticing title, attention-grabbing image, and interesting body text....
How to Craft Great Email Subject Lines
Learn how to craft great subject lines which break through the noise of a member’s busy inbox and...