Written by James Charles.
This infographic presents the key findings from our latest Customer Engagement Academy (CEA) research report from our partnership with esteemed academic, Dr Melvyn Hillsdon. The most important takeaway is that, regardless of whether they are motivated to acheive a specific goal or not, members who perceive progress are singificantly more likely to recommend their club to friends and family. If you would like to dig deeper and read the full findings, you can download the original written report here.
