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New CEA Research Launch Webinar – The Interaction Between Usual Reason for Club Attendance, Level of Attendance and Loyalty

Free CEA Research Launch Webinar


Webinar Content

Hear the latest research into health and fitness member loyalty first, and get your free copy of the written report hot off the press 🔥 1 week before we make it publicly available on our website!

In this session, Customer Engagement Academy Honorary President and Associate Professor of Sport and Health Sciences at University of Exeter, Dr Melvyn Hillsdon will share with you the latest findings from our research partnership.

In this, the latest instalment of our ongoing research into member behaviour, characteristics, experience and loyalty for the health and fitness industry, we look at the relationship between what members do when they visit your facility, how often they visit and their loyalty (as measured by Net Promoter Score®).

You will learn:

  1. Which activities members most commonly take part in when they visit their clubs by gender, age group and length of membership
  2. The association between a member’s participation in specific activities and how often they take part in them, and their likeliness to be a positive club Promoter
  3. What you can do to increase the number of Promoters in your club



Dr. Melvyn Hillsdon, Customer Engagement Academy Honorary President and TRP Lead Researcher

Dr Melvyn Hillsdon

Book Your Place

When: Tuesday 5th June 2018

Where: Online

Duration: 4.00 – 4:30 pm (BST) / 11:00 – 11.30 am (EDT)

Cost: FREE!

Book Free Now