In April 2018, the Customer Engagement Academy conducted a survey of operators within the global health and fitness industry about their engagement with their members.
This report contains our findings and covers the following areas:
The industry’s understanding of member engagement and how important it is seen to be
How operators are currently engaging with members, with a specific focus on social media and email
How operators are measuring the effectiveness of their engagement with members
The future of member engagement and operators’ plans for 2019