2018 CEA Member Engagement in the Global Health and Fitness Industry Survey Report

In April 2018, the Customer Engagement Academy conducted a survey of operators within the global health and fitness industry about their engagement with their members.

This report contains our findings and covers the following areas:

The industry’s understanding of member engagement and how important it is seen to be

How operators are currently engaging with members, with a specific focus on social media and email

How operators are measuring the effectiveness of their engagement with members

The future of member engagement and operators’ plans for 2019

CEA Member Engagement in the Global Health and Fitness Industry Survey Report 2018

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