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Can a Comprehensive Communication Strategy Increase Member Loyalty?

by Team TRP
November 30, 2017
Research

This whitepaper answers the following questions:

What is the relationship between the different types of gym member communication (face-to-face, email, SMS etc.) and loyalty (as measured by Net Promoter Score®)?

Which combinations of communication channels maximise loyalty in specific member groups?

Can effective communication overcome the impact on loyalty of a negative club experience?

Can a Comprehensive Communication Strategy Increase Member Loyalty?


 

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