Research Conducted by Dr Melvyn Hillsdon in Partnership with the Customer Engagement Academy (CEA).

In this 30-minute webinar and accompanying Q&A session, esteemed academic and CEA Honorary President, Dr Melvyn Hillsdon takes you through the latest findings from his ongoing research partnership with TRP and the CEA – showing you how members’ goals and their progress towards them affect loyalty as measured by Net Promoter Score® (NPS®).