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RESEARCH LAUNCH WEBINAR RECORDING – How Do The Activities Members Usually Take Part In and How Often They Attend Affect Loyalty?

Research Conducted by Dr Melvyn Hillsdon in Partnership with the Customer Engagement Academy (CEA).

In this 30-minute webinar and accompanying Q&A session, esteemed academic Associate Professor Sport and Health Sciences at University of Exeter and CEA Honorary President, Dr Melvyn Hillsdon takes you through the latest findings from his ongoing research partnership with TRP and the CEA – showing you the relationship between members’ usual reasons for attendance, level of attendance and loyalty (as measured by Net Promoter Score®). Melvyn is joined by renowned fitness business and wellness speaker, TRP customer and CEA Honorary Vice President, Stevenson Fitness Founder and Owner, Chris Stevenson and TRP marketing lead James Charles.

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